Swimwear & Boardshorts
We feature no hardware by using long strings to adjust fit. Almost all swim features tagless eco-heat transfer technology & seamless stitching 🏷
Hand wash in cold water & lay flat to dry for lasting wear 🧼
Apparel & Sarongs
Our tees, shorts & cover-ups are sewn by hand from recycled rayon or viscose for the comfiest fit 🍑
Wash on a light setting in cold water & lay flat or hang to dry 👕
Accessories like visors, scrunchies, headbands & face masks are all handmade from organic materials or recycled scrap swimwear materials 🧵
Tyvek zipper bags & terrycloth swim pouches feature recycled fabrics & are only made when there is excess fabric from production 💼
Take your accessories into the shower with you or rinse lightly with cold water after use 💦
We offer free shipping on all domestic orders over $150 USD. Please see our shipping policy here for more info.
Delivered to you single use plastic-free & carbon neutral.
Our exchange policy is store credit only for items purchased at full price or with a discount of less than 20% within 30 days. See our full policy here for more details.
My favorite top, it's so versatile I can wear it all day! :)
I bought this from a Keep It Simple in Honolulu while on vacation and wore it for the rest of my time in Hawaii! It’s so soft, comfortable, and the perfect basic but beautiful piece!
the cutest and so versatile! i love this top and it's so comfortable and soft <33
Super flattering top!! The strings are long so you can wear it multiple ways! Super comfy and can wear all day! Lovee
I purchased the Mahina print in both the Joelle top and bottom!! The material is so soft and buttery, there’s multiple ways to tie the top, and it’s overall SO cute ! I wear a 36 DD and got a large for the top, it fits pretty perfectly! It is so so comfortable and i am so excited to see what kinis come next !!