high-quality, functional, original dream bikinis.
Our Story
At 14, Tai saved up for her first designer bikini… until the clasps corroded and the straps snapped after two wears. So she made her own, and never stopped. We keep it small, intentional, and sustainable because good bikinis shouldn’t come at the planet’s expense.
Every piece is made like your best friend designed it. Someone who knows exactly how you want your bikini to fit and how good you want to look in it, for endless seasons.
Hawai'i Grown
Meet Tai.
Raised across three Hawaiian islands, Tai grew up living in bikinis that had to last. A self-taught artist and seamstress, Tai began sewing bikinis for her friends in high school, designing pieces built for real wear, on real bodies. That early relationship with craft, durability, and fit still defines Tai Swim today.
Every piece is unique, featuring Tai's hand-drawn prints, constructed with intention, and made to hold up through salt, sun, and endless adventures.
Hand Crafted
Kept close to home.
All Tai Swim samples are sewn by Tai in Hawaiʻi. Production is done with our small, ohana-run partners in Indonesia and China who we speak with daily and trust to uphold fair wages, safe conditions, and quality craftsmanship.
Designed to last.
We use regenerated nylon made from recycled plastic bottles, produce in small batches, and repurpose leftover fabric into accessories. Orders ship plastic-free, with every detail chosen intentionally, from hardware to hang tags.
OUR WHY
For the art.
Every Tai Swim print is hand-drawn by Tai and her husband, Austin. Our designs are named after real places we care about, using original Hawaiian names tied to where Tai grew up.
Nothing here is mass-produced or generic. Each print is unique, and because of how our fabric is printed and cut, no two pieces are exactly the same.
When they're home on Oʻahu, you’ll find Tai and Austin at the beach with their dogs, or painting flowers and shells that turn into new collections.
Tai Swim Today
Tai Swim is committed to preserving the delicate ecosystems & rich traditions that make our Hawaiian islands unique. We collaborate with Native Hawaiian artists, contribute annually to local non-profits, volunteer, & support efforts to reduce the negative impact of tourism.
Our commitment extends to educating others about the importance of mālama 'āina & supporting indigenous communities. Tai Swim aims to elevate the voice & talent of Hawai'i, highlighting it as a place of rich culture & creativity, rather than a mere tourist destination.
Ambassador Program
The Tai Swim Ambassador Program is made up of hot local girls from all over the world: surfers, nurses, teachers, marine biologists, models, artists, and everything inbetween. Together we built this program to reflect the diversity of our Hawai'i community, and beyond.
You don’t need a huge following to be part of it, just a real love for the brand and respect for Hawai'i's culture. Apply and join the fun!
Tai's First 50 pieces
Our first launch in 2019 sold out in one day, to one store.
In a modern world of overproduction, Tai Swim keeps things intentionally small. Every collection is released in limited quantities, around just 50–100 pieces per style.
We focus on thoughtful production, sustainable materials, and ethical manufacturing over mass consumption. Our pieces are designed slowly, shaped by real customer feedback, and released through a small circle of select retailers and our online store only.
Worth the Price
Our bikinis are reversible, so you'll always get two looks in one.
Tai grew frustrated with overpriced, low-quality swim brands growing up in Hawai'i. Sizing was inconsistent, fabrics deteriorated quickly, & designs were repetitive. As a teen, she saved up to start her own brand, dreaming of high-quality bikinis with prints and patterns that truly represented our island home, and with a price tag that matched the quality.
Known as "the bikini girl," Tai would dig through friends' collections, hunt down sample sales, & modify her bikinis to make them fit better. Fast forward to today, Tai Swim embodies that dream, offering reliable, adjustable, practical swimwear starting at $20 in our sale section.
Sewing, Stitching, & Repairing
Tai is a self taught seamstress & started obsessing over sewing when she was 8 years old. As soon as she got a needle & spools of thread from her mom's closet, the wheels were in motion.
She would hem clothes, make curtains, repair carseats & dive into any fashion project that involved stitching & binding seams. In high school, Tai's side job was sewing custom bikinis for her friends. Some of her first college projects were gowns made from recycled paper bags & scrap materials to compliment bikinis made from regenerated nylon. She was making eco friendly swimwear before the fabric options were widely known.
Giving Back
When they're not packing online orders, you can find Austin & Tai volunteering with her classmates at her alma mater or out with the Kailua community covered in mud from a lo'i restoration day.
Sustainability Promise
From working with zero waste retailers to delivering local orders by hand, we're committed to paving the way for a better future.
Hawai'i & Tourism, How you can help
Hawai‘i’s delicate ecosystem had a rare chance to recover during 2020’s tourism slowdown. It’s crucial to understand your impact, respect the land, and support the Native Hawaiian community.
Ethical Production
It is important to know where & how your clothing is made. Doing your due diligence to make sure you are supporting brands that align with your values is the first step in being an ethical consumer.