Our Logo
small symbol, big story
The triangle represents strength, balance, and intention. The wave represents our connection to the ocean and ʻāina. Together, they represent the foundation of Tai Swim - creating beautiful pieces with purpose, quality, and aloha.
But Tai Swim has always been about more than swimwear. It is about the community that makes this journey possible.
From the hands that create each piece to the women who wear them, every person who becomes part of Tai Swim adds to our story. We are endlessly grateful for the friends, family, customers, ambassadors, and community who continue to support our vision and carry our pieces around Hawai'i, and around the world.
Mahalo for being part of our 'ohana.
- Tai
2025 rebrand
The Beginning of a New Chapter
In 2025, Tai Swim entered a new era with a refreshed logo. A symbol that brought together everything we had been building from the very beginning.
For the first time, our logo was brought to life in color by Austin, transforming a simple sketch into a piece of art that represents the heart of our brand. What started as lines on a page became a visual story of our connection to the ocean, our love for Hawaiʻi, and the values woven into every piece we create.
strength
The triangle is one of the strongest forms in design. A symbol of balance and stability. Like every Tai Swim piece, it represents thoughtful construction and quality.
connection
The wave represents the inspiration behind every collection, our relationship with the ʻāina and the ocean.
creation
Inspired by the recycling symbol, the triangle reflects our commitment to more mindful materials and responsible choices.
wāhine
Hidden within the shape is a playful reference to what we create: the lines of a bikini top and bottom, celebrating confidence, movement, and the beauty of the feminine body.
inclusion
The triangle echoes the “A” in Tai, creating a symbol that is uniquely ours. "Tai" stands for "To Always Include" a reminder that every piece carries our story wherever it goes.
malama 'aina
From the ocean that surrounds us to the pieces we create, our logo is a reminder of our roots, our values, and our promise to honor the places that inspire us.