The Eras of Tai Swim: A Look Back at Our Journey

When we first launched Tai Swim in 2019 with our Winter Collection, we had just three bikinis—total.

Every piece was designed, sewn, and packed by hand, and we were figuring things out as we went. Fast forward to today, and our collections have grown to include dozens of styles, multiple prints, and solid colorways, all made with even better recycled fabric. Our branding has evolved, from simple beginnings to the refined details of today, with improved tags, thoughtful packaging, and now, an exciting new logo.

As we reflect on each era, we’re returning to our roots—hand-drawn art, organic imperfections, and a deep connection to nature. This rebrand is a celebration of how far we’ve come, and we can’t wait to show you what’s next.